All major engines claim to prefer Web sites with high-quality content. In addition to improving your rankings, enhancing the quality of your Web site will also help convert more visitors to SALES. Don’t fall into the trap of creating dozens of “cookie-cutter” pages that are devoid of valuable content or are lacking in aesthetics.
IMPORTANT: Improve your link popularity! Your ranking is influenced by the link “popularity” of your site. This is determined by how many OTHER Web sites link to your own.
IMPORTANT: Be sure you are targeting the right keywords! If you optimize for Keywords that nobody is searching for then all your efforts will be in vain. Click here to learn more.
Google does not read the Meta Description tag. Instead, it creates a summary description of your page by extracting the words that surround the Keyword being searched. Although there is no way to force Google to display a specific description for your page, your best strategy is to make sure the first sentence that utilizes your Keyword is the one you want Google to display. Google tends to extract the words surrounding the first visible occurrence of the Keyword more than any other repetitions on the page.
Google Tip: When viewing the source code of competing pages on Google, be sure to click on the Cached link in the Google results. This will show the exact page Google used when it indexed the page even if the Webmaster has changed their page’s content since then.
Google looks for other pages that link to your page that use the Keyword in the hyperlink going to your page. Although its better if these links come from other domain names (which also have high link popularity preferrably), there is compelling evidence that even links from your own page to your doorway page can help. Therefore, link to your doorway page from as many other pages in your site as possible and then submit all those pages. You could use hidden text links to do this if you didn’t want others to see the links. Be sure to use your important Keywords in the hyperlinks to maximize your results!
Despite Google emphasizing link popularity, it also bases ranking by the content of the page. It requires ALL the words in a query to be physically on the page to consider it a match. Therefore, be sure to use your Keywords on the page. Also make sure the Keywords that might be used together in a search appear together on the page, or are at least are in close proximity to each other.
Along with using your Keyword at the top of the page, you might consider using your Keyword at least once near the bottom of your page in the Body area. This can help convey an overall “theme” to the page and may improve your score.
THE MOST IMPORTANT TIP: If you have read this far down the page, you deserve to get the most important Google tip of all! More importantly to the “on-page” factors discussed above, Google in general, yields higher search engine rankings for pages with more backlinks. This “off-page” factor is the key to achieving higher Google search results. Backlinks are simply links that link back to your page. In general, the more backlinks you have, the higher your own listing will be. Backlinks containing keywords within the anchor text from pages with higher ranked Page Rank (PR) values (Google’s way of measuring relevancy) is thought to help boost your own Google rankings. Backlinks from pages with high PR values will definitely give a boost to your Google search listings. Use Google’s toolbar to determine relevant backlinks and PR value of a specific page.
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